Taco Bell Corp. is a California-based fast service restaurant chain that specializes in Mexican style fast food. Taco Bell--with 1995 sales in the United States of $3.5 billion dollars--held the largest share of the Mexican-style restaurant market in the United States. In mid-1997 the fast food chain was owned by the giant PepsiCo empire and was expected to soon become part of the restaurant holding company TRICON Global Restaurants, Inc., a far cry from its modest beginnings as a hot dog stand.



$1 Morning Value Menu

Chain fires latest shot in ongoing quick service value war

Just when you thought the dollar menu was dead, Taco Bell on Thursday threw down a breakfast gauntlet with the launch of a new $1 Morning Value Menu with a choice of 10 options.

The menu platform, scheduled to be available at the chain’s roughly 6,000 domestic units nationwide, will include several existing items, including a grilled Breakfast Burrito, a two pack of Cinnabon Delights, hash browns or a Mountain Dew Kickstart Orange Citrus drink, each for $1.

Among the offerings are also three new dishes:

The Mini Skillet Bowl includes seasoned potatoes, scrambled eggs, melted cheese and pico de gallo.
A Breakfast Soft Taco is available with a choice of bacon or sausage, with scrambled eggs and Cheddar cheese.
The Sausage Flatbread Quesadilla has scrambled eggs and sausage with a three cheese blend wrapped in a flatbread.

The Irvine, Calif.-based chain shook up the quick service breakfast space when it launched the morning daypart for the first time in 2014. At the time, the breakfast menu included a value component with several items priced at or under $1.

The chain also has featured a Dollar Cravings menu for later daypart items since 2014.

Fries Supreme

Taco Bell Copycat Recipe

homemade fries (you can use frozen, baked as directed)
seasoned ground beef for tacos
nacho cheese sauce
sour cream
cut up tomatoes
chopped green onions

Prepare fries and keep warm. Brown ground beef and season them as you would for tacos.Warm up some nacho cheese sauce. Cut up tomatoes and chop green onions.

Assemble this way:
  • Place prepared fries on a small individual serving plate.
  • Top with some of the seasoned ground beef.
  • Pour some warm nacho cheese sauce on top.
  • Add sour cream on top of that.
  • Top with cut up tomatoes and chopped green onions.

Santa Fe Gorditas

Taco Bell Copycat Recipe

Santa Fe Sauce:
2 tablespoons mayonnaise
2 tablespoons chili sauce
1 teaspoon lemon juice
2 teaspoons vinegar

Bean Salsa:
1 (10 oz) can black beans, drained
1 (10 oz) can whole kernel corn, drained
1 large bell pepper, finely diced
2 tablespoons fresh cilantro, finely chopped

4 boneless chicken breasts, cooked
4 pita bread rounds
1/2 cup cheddar cheese, shredded

Mix together the mayonnaise, the chili sauce, lemon juice, and vinegar. Let this chill for a minimum of 1/2 hour.

Mix together the drained black beans, drained whole kernel corn, finely diced red bell pepper, finely diced onion, and the finely chopped cilantro. Let this chill for a minimum of 1/2 hour.

Slice the chicken breasts into thin strips.Grill your pita bread in a pan on both sides until the bread is hot and flexible.

Divide the Santa Fe sauce between each pita round and top with the thin strips of chicken breast. Top with the bean salsa and cheese. Serve.

Pork and Bean Chalupas

Taco Bell Copycat Recipe

Pork and Beans:
2 1/2 cups pinto beans
3 pound pork roast
7 cups water
1/2 cup chopped onion
1 1/2 teaspoons minced garlic
1 tablespoon salt
2 tablespoons chili powder
1 tablespoon cumin
1 tablespoon oregano
2 (4 oz) cans of chopped green chilies
2 ounce jar of pimentos

Fry Bread:
5 cups flour
2 teaspoons baking powder
2 teaspoons salt
2 cups milk

First, start the pork and beans. Rinse the beans to make sure they are clean. Put everything into a heavy stock pot. Cover and simmer for 5 hours, stirring about every hour. If the liquid cooks out too much, add a little more water. After the 5 hours, take out the roast and shred with a fork. Remove fat. Return the meat to the pot, stir and cooked uncovered for about 30 minutes.

Start the fry bread. Combine dry ingredients the bowl of a mixer. Slowly incorporate milk. Once dough starts forming a ball, dump onto floured surface and knead for 5 minutes. Then form the dough into a ball and rest on the counter for 5 to 10 minutes.

Heat up several cups of oil in a frying pan. Once the oil is hot enough, tear off small pieces of the dough (a little more than golf ball size). Stretch out without tearing. Roll out with a rolling pin till about 1/4 inch thick in the shape of a circle. Cut a couple of small slits in the center. Fry 1 or 2 two at a time 30 seconds on each side. Drain on paper towels.

When the pork and the fry bread are both done, serve up. Top with shredded lettuce, cheese, tomatoes, and sour cream.


Taco Bell Copycat Recipe

1 pound ground beef
1 envelope taco seasoning or homemade equivalent
8 ounces pepper jack shredded
8 ounces cheddar or colby shredded
8-10 tortillas
pico de gallo

Brown and drain the ground beef. Season with taco seasoning. Place some cheddar cheese on each tortilla (these are supposed to be extra cheesy). Spoon on some of the beef filling. Top with shredded pepper jack cheese. Spoon on a little pico de gallo. Roll each tortilla up and wrap in paper towel. Microwave 2 at a time for 1 minute.