Taco Bell Corp. is a California-based fast service restaurant chain that specializes in Mexican style fast food. Taco Bell--with 1995 sales in the United States of $3.5 billion dollars--held the largest share of the Mexican-style restaurant market in the United States. In mid-1997 the fast food chain was owned by the giant PepsiCo empire and was expected to soon become part of the restaurant holding company TRICON Global Restaurants, Inc., a far cry from its modest beginnings as a hot dog stand.




Cool Ranch Doritos Locos Tacos

Taco Bell Confirms Cool Ranch Doritos Locos Tacos Coming

Yesterday, CEO Greg Creed appeared on CBS This Morning and announced that Taco Bell will, in fact, release a Cool Ranch version of the fast-food chain's wildly successful Doritos Locos Tacos. The original Doritos Locos Tacos, which were released in March 2012, had already passed the 200 million sale mark by the end of September 2012, reports Nation's Restaurant News.

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