Taco Bell Corp. is a California-based fast service restaurant chain that specializes in Mexican style fast food. Taco Bell--with 1995 sales in the United States of $3.5 billion dollars--held the largest share of the Mexican-style restaurant market in the United States. In mid-1997 the fast food chain was owned by the giant PepsiCo empire and was expected to soon become part of the restaurant holding company TRICON Global Restaurants, Inc., a far cry from its modest beginnings as a hot dog stand.
Taco Party Pack
Along with the new Loaded Grillers, Taco Bell introduces the new Variety Taco 12 Pack. Similar to the Taco Party Pack, the new 12 pack of tacos builds on the popularity of the Doritos Locos Taco in offering 6 Doritos Locos Tacos plus 6 Crunchy Tacos for $12.99.
The promotional material for the new variety pack highlights the 12 pack as ideal for football game days. The tagline for the variety pack is: "A game day tradition since right now."
You can check out the commercial for the Variety Taco 12 Pack below: