Taco Bell Corp. is a California-based fast service restaurant chain that specializes in Mexican style fast food. Taco Bell--with 1995 sales in the United States of $3.5 billion dollars--held the largest share of the Mexican-style restaurant market in the United States. In mid-1997 the fast food chain was owned by the giant PepsiCo empire and was expected to soon become part of the restaurant holding company TRICON Global Restaurants, Inc., a far cry from its modest beginnings as a hot dog stand.




Taco Bell Launches Queso

Taco Bell has launched two new menu items with queso. For the first time, the chain is offering a green chili queso with two new limited ­time dishes:

The Steakhouse Burrito, with a double portion of grilled marinated steak, includes sour cream, bacon, potato bites, and a three­cheese blend. It is served with chips and a ramekin of green chile queso, for a recommended $5.99.

The Steakhouse Queso Nachos includes a double portion of steak, along with seasoned beans, three­cheese blend, and green chile queso, all served over nacho chips and topped with guacamole, sour cream and pico de gallo, for a recommended $5.99.

And, because just about anything is improved by a dip in queso, the mildly spicy, liquidy cheese can
also be requested as a side to any dish, or alone with chips.

Taco Bell’s version, which took six months and more than 20 iterations to perfect, is made with processed cheese that has been spiked with garlic, onion and jalapeno, as well as tomatillos and cayenne. The flavor is rounded out with the addition of roasted chiles.

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